Chartwell Agency Develops Viewbook for Highland Community College

Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently collaborated with Highland Community College (HCC) to modernize its recruitment approach with a concise 12-page viewbook.

The viewbook strategically showcased HCC’s academic programs, campus facilities, and student activities, integrating a QR code for easy access to additional information. Chartwell seamlessly incorporated HCC’s “It’s All Here” tagline, aligning it with other marketing materials, while real student photography and vibrant imagery reinforced the college’s identity. Student testimonials emphasized community, and personalized envelopes added a touch of engagement for prospective students.

By highlighting diverse opportunities and a supportive environment, the viewbook expanded the prospect pool and fostered connections with traditional and non-traditional students. The collaboration between HCC and Chartwell Agency led to heightened engagement and excitement among prospective students.

Chartwell Agency specializes in education marketing, working with all sorts of schools, from large public districts to private college-preparatory schools, and from regional universities to independent colleges. We understand the student admission funnel, supporting all stages of the process including prospect, inquiry, applicant, deposit, admitted, and enrolled student.