Chartwell Agency Earns National Recognition from Service Industry Advertising Awards

Chartwell Agency recently received recognition for six marketing initiatives from the Service Industry Advertising Awards (SIAA).

The SIAAwards is the only advertising awards to specifically recognize the advertising achievements in the service industry. Many other advertising awards are dominated by consumer goods, packaged goods and other tangible products. The service industry is adding a significant contribution to marketing and advertising. SIAAwards recognizes the creativity and communication accomplishments of the service industry, recognizing the best service industry advertisements, print communications, websites, TV Radio and electronic communications, and social media.

Chartwell was recognized for the following work:

• Gold: BioForward Wisconsin Talent Recruitment Video. Chartwell Agency partnered with BioForward Wisconsin to create engaging and informative videos to recruit new biotech talent to companies to Wisconsin. The videos featured comments from current biotech employees talking about work/life balance, career satisfaction and what they love about working and living in Wisconsin.

• Gold: TexAmericas Center Green Energy Data Center Profile Collateral. Chartwell oversaw the development of a robust marketing campaign including a signature profile piece for TexAmericas Center to help promote its latest property, a green energy data park, to prospective businesses.
  
  
• Gold: TexAmericas Center Aspire Mailer. Chartwell Agency created a collateral library for TexAmericas Center (Texarkana, TX) to meet a variety of communication needs. Each piece has a critical purpose including providing relevant information to decision-makers in key industries, drumming up excitement about available properties, promoting its unique offerings, and informing the public of its activity and regional impact.

• Silver: Racine Unified School District Integrated Advertising Campaign. Chartwell Agency created an integrated media campaign focused on highlighting the holistic side of Racine Unified School District (Racine, WI). By using a variety of graphics and videos, the campaign is easy to follow, visually pleasing, and delivers a concise and focused message to families.

• Silver: Rockford University 175^th Anniversary Logo Design. To celebrate the incredible milestone of its 175^th anniversary, Rockford University, one of the Midwest’s leading private four-year institutions, turned to Chartwell to develop its logo to provide consistent and year-long visibility and excitement around this noteworthy milestone through an “identity suite” which would include applications for letterhead, business stationery and envelopes, and signature lines.

• Bronze: Crusader Community Health 50^th Anniversary Logo and Invitation. Chartwell Agency worked with Crusader Community Health to create an anniversary logo and marketing collateral, including an invitation to its annual gala, to honor this milestone year. Chartwell also developed an anniversary communications plan, identifying opportunities to recognize the proud history and elevate the visibility of Crusader Community Health, the services it provides, the patients whose lives have been changed, the employees who are making a difference every day, and the donors who make it all possible.

A national panel of industry specialists reviewed all entries and judged on creativity, marketing execution, message impact, technology application and innovation of content.