All higher education institutions, whether public or private four-year universities, two-year community colleges, or vocational/technical schools, rely on enrollment for financial stability. Attracting the “right fit” students is the key to success, but few have the magic wand to identify the right students at the right moment, nor the crystal ball to share what the future may hold.

The ability to attract and retain the ideal students for your institution, now and into the future, is central to your institution’s livelihood and success.