Anderson Japanese Gardens Partners with Chartwell Agency on Record-Breaking Marketing Campaign

Chartwell Agency, an award-winning marketing firm based in northern Illinois, partnered with Anderson Japanese Gardens, one of the top Japanese gardens in the United States, to execute a high-impact marketing campaign designed to increase daily and event attendance and reach new audiences in markets 50+ miles outside of Rockford.

Chartwell developed an integrated strategy leveraging digital and outdoor advertising, social media, and media outreach. Stunning display and social ads, along with CTV placements, introduced the Garden to potential visitors. Billboards in key markets and influencer partnerships further amplified reach, while media coverage positioned Anderson Japanese Gardens as a premier cultural destination.

The results of the campaign were outstanding: Attendance reached a record high 100,000 visitors, social media engagement surged, and click-through rates outperformed industry benchmarks.

Chartwell’s strategic approach continues to elevate Anderson Japanese Gardens, reinforcing its reputation as a must-visit experience.