Gratitude as a Strategy: The Most Underrated Marketing Tool You Should Be Using

,
November naturally brings thoughts of gratitude and reflection on what we’re thankful for. But gratitude shouldn’t be just a seasonal sentiment; it’s a year-round opportunity for marketers to connect with their audiences on a deeper level.…

The Rise of Video on Social Media

, , ,
TikTok? Instagram reels? YouTube shorts? It’s everywhere! Video marketing is an evolving piece of social media that has begun taking over. What started as fun, quick clips has quickly evolved into one of the most powerful tools for brands,…
RFD airport logo

RFD Extends Partnership with Chartwell Agency

, , , , , ,
Chartwell Agency, an award-winning marketing firm based in northern Illinois, announced its continued partnership with Chicago Rockford International Airport (RFD), a leading regional passenger and global cargo airport. The renewed agreement…
rise at regis campaign on billboard

Regis College Partners with Chartwell Agency to Launch “Rise at Regis” Brand Campaign

, , , ,
Chartwell Agency, an award-winning marketing firm based in northern Illinois, partnered with Regis College, a co-educational, values-based institution near Boston, to develop and execute a dynamic brand campaign designed to boost enrollment…
traditional and digital ad journey

Digital vs. Traditional Marketing – 5 Tips for a Balanced Strategy That Works

, ,
In Part 1 of Digital vs. Traditional Marketing — Why the Best Strategy Combines Both, we explored traditional and digital tactics and how each brings unique strengths to a marketing strategy. Digital allows you to precisely target your desired…
man looking between traditionl and digital marketing

Digital vs. Traditional Marketing — Why the Best Strategy Combines Both: Part 1

, ,
When it comes to reaching your audience, digital marketing often steals the spotlight—and for good reason. It's fast, data-driven, and highly targeted—allowing you to reach specific audiences based on demographics, behaviors, and interests.…
anderson japanese gardens ads

Anderson Japanese Gardens Partners with Chartwell Agency on Record-Breaking Marketing Campaign

,
Chartwell Agency, an award-winning marketing firm based in northern Illinois, partnered with Anderson Japanese Gardens, one of the top Japanese gardens in the United States, to execute a high-impact marketing campaign designed to increase…
integrating marketing plans

Integrating Your Marketing Efforts: Garnering Better Outcomes and ROI

,
Much is written, discussed, and promoted about the importance of designing and implementing effective integrating marketing plans. While many businesses tout it, they are also challenged with “how” to make strategies truly work together…
people conducting mid-year marketing review

Mid-year Marketing Review

,
Every year, organizations should conduct a mid-year marketing review to assess the effectiveness of their marketing strategies and refine as needed to help set up a successful second half of the year. How are you performing against competitors?…
person circling people on screen

Conducting an Audience Analysis to Drive New Business

, , , ,
As organizations seek to grow their businesses, more often they are narrowing in on the “right fit” customers by conducting an audience analysis. Gone are the days of “spray and pray” that send out a message far and wide in the hope…