Conducting an Audience Analysis to Drive New Business

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As organizations seek to grow their businesses, more often they are narrowing in on the “right fit” customers by conducting an audience analysis. Gone are the days of “spray and pray” that send out a message far and wide in the hope…
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Considering LinkedIn Marketing? Tips for Effective Engagement.

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Considering using LinkedIn for marketing is a wise decision, especially if your target audience includes professionals, B2B clients, or you are looking to build your personal brand in a professional context. LinkedIn has more than 900 million…
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Marketing for C-suite Executives

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You’ve worked your way up the corporate ladder. You’re likely responsible for overall strategy, providing deep insights on key business decisions to the CEO, leading M&A initiatives, or perhaps you are the CEO yourself. You are part…
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Enter a New Geographical Market Successfully with these Marketing Tips

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Entering a new geographical market can be beneficial for sustained and enhanced business growth. However, as organizations seek to expand their footprint, they often encounter the challenge of effectively entering unfamiliar territories. As…
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Is Advertising During The Super Bowl a Good Investment?

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This Sunday, February 12, marks the biggest sporting event of the year - the sport of Super Bowl advertising. Who will come out as winners and who will have to go back to the drawing board to figure out where their advertising went wrong? And,…
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Adapt to the Evolution of Language to Connect with Your Audience

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Language is ever-evolving as is how we use language, especially due to technology.  As technology advances, so does the communication gap between generations. From Baby Boomers to Gen Z, each generation uses language differently. That…
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Marketing During a Downturn: How Your Business Can Communicate Amidst a Looming Recession   

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I come to you today with advice I don’t want to give: How to market and communicate about your business during a looming recession.As we approach the new year, our country is also expecting an economic downturn that’s anticipated to impact…
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Top 2023 Marketing Trends

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With 2022 almost in our rearview mirror, at Chartwell Agency, we’ve been thinking a lot about the year ahead and what the top marketing trends will be in 2023. We don’t have a magic crystal ball, but we do have the experience of working…

5 Pieces for a Powerful Marketing Campaign

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When a client asks us to create a new piece of collateral or develop a campaign or program, our typical response is “sure thing, we’ll have that to you in a couple of weeks.”
marketing award Marcom

Chartwell Agency Receives Eight MarCom Awards

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently earned eight MarCom Awards from the Association of Marketing and Communication Professionals (AMCP). The MarCom Awards honors excellence in marketing…