Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently designed a logo to help the Rockford Area Habitat for Humanity celebrate and commemorate its 35th year building homes, neighborhoods and lives in the community.
Habitat for Humanity is dedicated to enhancing lives through improved housing opportunities. The nonprofit organization builds simple, decent, affordable homes to be sold to families currently living in substandard housing.
The organization partnered with Chartwell Agency to develop a 35th anniversary logo to honor the awareness year and provide a platform to share positive stories about the organization’s impact and the importance of safe and affordable housing in the community. Habitat also plans to leverage the logo design as an opportunity to connect with donors, influencers, partners, and other key audiences important to its impact.
To ensure excitement, consistency and year-long visibility, Chartwell also developed an identity suite which included letterhead, envelope, notecard, email signature and social media graphics. The anniversary logo will replace the organization’s standard logo on various multimedia platforms and marketing pieces throughout the anniversary year.
“We were thrilled to work with Chartwell Agency on our anniversary logo and materials,” said Keri Asevedo, executive director, Rockford Area Habitat for Humanity. “The team really took the time to research and strategize with our team to ensure we were capturing our legacy, stability, and commitment in a simple graphic. We love the finished product and look forward to sharing it with our stakeholders and the community.”
Chartwell Agency specializes in helping organizations tell their story with the most polished, eye-catching, carefully branded graphic design. Services range from social media graphics to complex custom websites and everything in between.