Man holding laptop coming out of water for brand refresh blog

Brand Refresh: How do you determine if it’s time for one?

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Feeling old, worn out, and tired of your brand? Is it just not sitting the same way it used to? There is never a bad time to step back and assess your brand and determine if it needs a refresh. Refreshing a brand is crucial to staying relevant…

Chartwell Agency Designs 35th Anniversary Logo for Rockford Area Habitat for Humanity

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently designed a logo to help the Rockford Area Habitat for Humanity celebrate and commemorate its 35th year building homes, neighborhoods and lives in the community.   Habitat…

Considerations for Renaming and Rebranding Your Credit Union

, , Credit unions in high-growth modes often find themselves faced with an important question – is it time for a renaming and rebranding? Recent studies indicate that 20% of banks and credit unions in the U.S.…
woman speaking about her brand in front of group

Why You Should Be the Face of Your Business

Branding yourself as the face of your business can be an incredibly powerful tool for growth.
marketing award Marcom

Chartwell Agency Receives Eight MarCom Awards

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently earned eight MarCom Awards from the Association of Marketing and Communication Professionals (AMCP). The MarCom Awards honors excellence in marketing…
Crusader 50th Icon on social media

Chartwell Agency Develops 50th Anniversary Campaign for Crusader Community Health

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently developed and implemented a successful marketing campaign for Crusader Community Health to celebrate the organization’s 50th anniversary and raise awareness…
Racine School You Belong Here Campaign images

Chartwell Agency Develops Successful Integrated Marketing Campaign for Racine Unified School District

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Chartwell Agency recently developed and implemented a fully integrated marketing campaign for the Racine Unified School District (RUSD) to drive enrollment for its schools, raise awareness of its educational offerings, and position itself as…

Debranding (Less is More)

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Over the last several years there has been a trend in branding: Debranding! I’ve read and heard of several different definitions for it. It can be explained as a strategic and message retooling, or as a visual reworking, to appear more consumer-centric…

Chartwell Agency Wins Eight ADDY Awards

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Firm earns awards for each nomination submitted Chartwell Agency recently won eight American Advertising Awards from the American Advertising Federation (AAF) Northern Illinois. The awards recognize area businesses and organizations for…

Healthcare Marketing Plans: Five Essentials

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While healthcare marketing is unique and can be challenging, the key strategies organizations should consider in their healthcare marketing plans are much like other industries and there are several basics that all healthcare organizations…