Chartwell Agency Develops 35th Anniversary Video for Rockford Area Habitat for Humanity
Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently developed a video for Rockford Area Habitat for Humanity to help celebrate and commemorate the organization’s 35th anniversary.
Rockford Area Habitat for Humanity is dedicated to enhancing lives through improved housing
opportunities. The nonprofit organization builds simple, decent, affordable homes to be sold to families currently living in substandard housing.
To honor its anniversary, Rockford Area Habitat for Humanity partnered with Chartwell Agency to develop a video that shared positive stories about the organization’s impact and the importance of safe and affordable housing in the community while using it as a platform to connect with and gain support of donors, influencers, partners, and other key audiences important to its mission.
Chartwell Agency managed all aspects of the project including storyboarding, videography, content development and graphic design. For the project, members of the team traveled to a local build site to conduct a photo and video shoot and interview Habitat’s executive director, volunteers and homeowners.
“Our organization was so thrilled to partner with Chartwell Agency to develop this emotionally impactful video,” said Keri Asevedo, executive director, Rockford Area Habitat for Humanity. “The Chartwell team is incredible. I’ve never been so proud of something in my entire career at Habitat.”
The six-minute video was shown at the organization’s 35th anniversary celebration, Hard Hats and High Heels to almost 300 attendees, displayed on the organization’s website, shared through its social media platforms and will continue to be used throughout the year to visually share the story of the organization’s impact.
Chartwell Agency specializes in creating both long- and short-form videos that tell compelling stories with innovative visuals and videography that draw in audiences. Chartwell Agency’s video capabilities include anything from vlogs to television commercials and digital and social ads to internal and external training videos. The firm offers extensive video services including casting, scripting, onsite production, art direction, interviews, lighting, sound, videography, digital editing, motion graphics and voiceover.
