Chartwell Agency Develops Regional Overview for Rockford’s Economic Development Organization

Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently developed a Regional Overview for the Rockford Area Economic Development Council (RAEDC) – now the Greater Rockford Chamber of Commerce (GRCC).

GRCC collaborates with regional stakeholders to cultivate opportunities for primary job growth that increase the economic well-being of the region. The organization markets the region to attract new capital investment, while assisting existing business with resources for sustainable growth.

Chartwell Agency developed the marketing piece that highlights the region’s strength in manufacturing and logistics, as well as its educational institutions, housing market, top employers, recreational amenities and infrastructure.

The firm leveraged its expertise in storytelling to develop a concept that not only shared information but told a story. The firm wanted to be able to share the overall impact of the economic development organization, but also categorize it into “chapters” so companies could find the information most important to their audience.

The final 20-page document begins with an overview of the Rockford region including information on its supply chain, top industries, and proximity to the largest cities in the Midwest. It is then broken down into chapters – live, learn, work, grow and play. Each section features rich, vibrant photography from partners and companies mentioned in the overview, as well as infographics sharing data points, facts, and critical messages about the section.

Chartwell Agency specializes in economic development marketing, working with organizations big and small. By understanding the delicate balance between taking care of constituents and pushing for economic growth, Chartwell has the expertise to develop marketing strategies and lead generation to improve a community’s image and help increase leads for growth.