Chartwell Agency Oversees Successful Economic Development Marketing Efforts for TexAmericas Center

Visibility Increases 120% Year over Year through Strong Public Relations Initiatives

Chartwell Agency, an award-winning marketing firm based in northern Illinois, manages the proactive public relations efforts for TexAmericas Center, which owns and operates one of the largest mixed-use industrial parks in the United States.

Located in the Texarkana metropolitan area, TexAmericas Center has roughly 12,000 development-ready acres of land and approximately 3.5 million square feet of commercial and industrial product. TexAmericas Center services four states including Arkansas, Louisiana, Oklahoma, and Texas. In 2021, TexAmericas Center was ranked as the No. 5 industrial park in the country by Business Facilities magazine.

Leveraging its expertise in economic development marketing, Chartwell conducts outreach to local and regional outlets, as well as trade and industry media. The two-fold approach focuses on TexAmericas Center’s commitment to the region’s legacy and its future while also leveraging itself as a leader in worldwide economic development. 

Chartwell Agency’s public relations focus improved TexAmericas Center’s visibility to the region and to key industries by 120% year over year. Additionally, Chartwell created virtual news conferences allowing key individuals (e.g. Texas Governor as well as federal and state legislative leaders) to participate in the events without traveling. Further, specifically targeted media were able to “attend” these virtual activities as the publications are located throughout the country. 

Because of the intentional messaging and execution, businesses have specifically told TexAmericas Center they heard about the industrial park because of something they read about them as a result of the PR campaign. Contacts have been generated, coverage secured, new business landed at TexAmericas Center as a result of the ongoing PR efforts.