Chartwell Agency Partners with Boone County Transit on Rebranding Project

Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently collaborated with Boone County Transit  (BCT) on a rebranding initiative.  

Chartwell was hired by BCT, formerly known as Boone County Public Transit, to revitalize its brand identity and communication strategies to realign its image with its audience, enhance program awareness, and instill pride within the Boone County community.

Chartwell Agency led a comprehensive strategy for BCT, encompassing various key deliverables. This included a collaborative messaging session to craft a unified story, brand research to gather valuable insights, and a brand overhaul that introduced a fresh and modern logo, vibrant color palette, updated brand standards and new business stationary. Additionally, a 12-month integrated communications plan (ICP) was developed to enhance awareness, engagement, and trust in the community through diverse strategies such as advertising, public relations, and social media. The enhanced brand, which reflects BCT’s community spirit and seamless transportation services, will be extended across various marketing channels throughout the next 12-18 months.

The rebranding initiative successfully repositioned BCT as an essential resource in Boone County and sparked interest and enhanced engagement among stakeholders, fostering community pride. The new brand identity received positive feedback for its relatable design, strengthening its connection with the community. Additionally, the ICP provided a strategic roadmap for sustained growth, ensuring responsiveness to community needs.

Chartwell Agency specializes in branding/re-branding by using powerfully crafted messaging coupled with customer research and innovative designs to create brands that set clients apart from their competition. Its team of experts are dedicated to helping organizations create brands that entice key audiences and bring meaningful business results.