Chartwell Agency Partners with RMTC for Brand Refresh and Website Redesign

Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently completed a comprehensive brand refresh and successful redesign of the website for Rural Medical Training Collaborative (RMTC). This partnership marks a significant milestone for RMTC, a nonprofit dedicated to sustaining healthcare education in rural areas through strong community relationships and a specialized workforce.

Chartwell Agency oversaw RMTC’s brand refresh including a new logo, updated color scheme, and a fresh look for its stationery. The updated branding honors RMTC’s history while highlighting its ongoing commitment to rural healthcare education. The new identity was revealed at the organization’s annual conference, sparking excitement and setting the stage for future growth.

The new website introduced a sleek, modern design that is both user-friendly and aligned with RMTC’s mission. Its site’s primary business goal is to enhance accessibility and provide valuable information, particularly for those exploring rural residency programs. With streamlined navigation, comprehensive educational content, and an overall improved user experience, the website is designed to strengthen RMTC’s connection with prospective students and stakeholders.

The launch of the redesigned website and brand will continue to support RMTC’s mission to grow and sustain a specialized rural healthcare workforce.