We’ve all been there – realizing that the demands on your marketing department exceed your team’s availability – or capabilities – to meet those expectations.  

While you probably anticipate peak seasons with higher-than-average demands on your team, when those need consistently outpace resources, you likely need more hands on deck and it may be time to consider growing your marketing team by either hiring or working with an agency. So which path is the best? The truth is that it’s different for every organization and at any given moment. 

So, when your “to-do” list isn’t consistently getting “to-done,” here are some hints to help you evaluate which path is right for you.