Twas the Night Before the Campaign
‘Twas the night before launch, when all through the team,
Not a browser was stirring, not even in dream.
The campaign story was crafted with care,
In hopes that the clicks would increase with each share.
The clients were nestled all snug in their beds,
While visions of KPIs danced in their heads.
And we with our dashboards and benchmarks as guides,
Had just settled in for the metrics to glide.
When out on the web there arose such a clatter,
We sprang to our desks to see what was the matter.
Away to the browser we flew like a flash,
Logged into the CMS with a quick, hasty dash.
The SEO rankings glowed bright on the screen,
Giving a luster of impressions waiting to be seen.
When, what to my wondering eyes should appear,
But a thread of engagement, and it was crystal clear!
Our placements shone brightly, so polished and neat,
We knew in a moment; this campaign was sweet.
More rapid than hashtags, the impressions they came,
And we clicked and we scrolled as we called out each name.
“Now, banners! Now, videos! Now, stories and reels!
On, content! On, email! On, retargeting deals!
To the top of the funnel! To the landing page sites!
Now engage away, engage away, engage through the night!”
But wait—there’s more! The design team was there,
Crafting more campaign visuals with their usual flair,
The images were perfect, typography just right,
Each pixel was placed with meticulous sight.
The website was sleek, the ads bold and bright,
With creative that brought calls-to-action in sight.
The design flow matched the strategy’s beat,
Our campaign made the client message complete.
And then came the press release, bright and bold,
A story to tell, a narrative to hold.
With pitches all ready and media lists set,
We sent out our messages, eager to get.
The journalists tweeted, the bloggers they wrote,
The influencers shared, their followers afloat.
The PR buzz built, spreading fast like a fire,
With coverage and features, climbing higher and higher.
As the brand grew bolder and awareness did rise,
We saw success shimmer in the Chartwell team’s eyes.
The click-throughs and views were as clear as could be,
And PR and design had amplified the spree!
And then, in a twinkling, we heard on the line,
The sound of a client in an excited chime.
As we opened the email and clicked to reply,
They said, “This is perfect!” as the sales, they soared high.
Their data-driven dream had come into sight,
The numbers and charts all aligned just right.
With strategies crafted, from paid to organic,
Our work for this campaign was truly fantastic!
And with all of the hustle, our goals were achieved,
In creative, PR, and digital, we believed.
And we finished our day, our clients held dear,
We knew that next year would bring even more cheer!
