The Forgotten F-Word: Ad Frequency in Digital Marketing
Blog, Digital Media
Picture it: You’ve launched your perfect digital campaign, and the performance metrics start pouring in. Brace yourself – it’s acronym time. Before you know it, you’re knee deep in CPM, CTR, VCR, CTOR, CPC, VTR, and CAC with the hopes…
Digital vs. Traditional Marketing — Why the Best Strategy Combines Both: Part 1
Blog, Digital Media, Marketing
When it comes to reaching your audience, digital marketing often steals the spotlight—and for good reason. It's fast, data-driven, and highly targeted—allowing you to reach specific audiences based on demographics, behaviors, and interests.…
Grow Your Brand with Storytelling: 5 Ways It Makes a Lasting Impact
Blog, Branding
In a world where consumers are bombarded with ads, content, and countless brand messages every day, how do you break through the noise? The answer is clear, though not always easy—storytelling.
At Chartwell Agency, we help brands tell…
Why Website User Experience (UX) is Key to Building a Memorable Brand
Blog, Website Design
In today’s digital landscape, creating a standout brand goes far beyond offering great products or services. With countless websites and apps vying for attention, what truly sets a brand apart is the user experience (UX); it’s about how…
Fact or Fiction: Debunking Four SEO Myths
Blog, Website Design
Search engine optimization (SEO) has always been a critical factor in successfully marketing your online presence. A well-optimized website not only attracts potential customers but also signals credibility to search engines like Google, helping…
Six Reasons Your Business Should Embrace a Retainer Partnership with a Marketing Agency
Blog
How a Marketing Retainer Can Drive Sustainable Business Success
In today’s fast-paced business world, consistency and long-term marketing strategy are key to staying ahead of the competition. An effective way to achieve this is by embracing…
The Power of Alumni in Education Marketing
Blog, Education
Alumni can be a powerful force in education marketing, offering authentic and relatable narratives that resonate with prospective students, parents, and other stakeholders. Their role is multi-dimensional and inspiring. Often influencing perceptions,…
Common Mistakes in Website Redesign
Blog, Website Design
Website projects were big in 2024, and it appears that 2025 will be no different given the importance of a strong web presence. Redesigning a website is an exciting opportunity to tell your story, better serve your various audiences, and achieve…
Thriving at a Marketing Agency: Embracing Culture, Values, and Success
Blog
At Chartwell Agency, culture isn’t just a buzzword; it’s the foundation of everything we do to thrive at our marketing agency. We’ve built an environment where core values guide every decision, action, and relationship. Our culture –…
Start the Year Strong: Top Tips for a Brand Refresh
Blog, Branding
As the new year kicks off in full swing, now is the perfect time to take a step back and assess your brand’s directional goals. With a new year of fresh trends and evolving expectations, a brand refresh can be the key to a successful year.
A…