marketing plan

Plan Your Work and Work Your [Marketing] Plan

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We’ve all heard the saying “plan your work and work your plan,” and you have likely applied the principle to your personal or professional life in one way or another.  It’s a familiar phrase that many consider an important life skill.…

Be Mindful of Marketing with Consistency

Good content is the foundation of good marketing, whether that’s messaging for an advertising campaign or a blog for your website.  Creating content means that most of us in the industry spend a lot of time writing and editing. One…

Say Cheese!

Corporate Headshots are one of those business necessities. They help us put a face to a name and create the human connection. They are a key element in your brand, along with the rest of your marketing, that create the correct tone and image…
launching marketing campaign

Five Strategies for Launching your Marketing Campaign

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A marketing campaign is a specific strategy designed to meet a specific marketing goal. In some cases, campaigns are developed for broader initiatives such as driving more sales. Sometimes they are developed for narrower purposes such as building…
Advertising

Advertising Tips to Help You Hit the Ground Running

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Every day I work with organizations to help reach their target audiences through a variety of marketing and public relations initiatives. From strategic planning to pitching story ideas to the media and from heading up a website…
your message

Plan on Sharing Your Message in New Ways

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Recently, I was asked to speak to a history class about a play I am directing. Being a history buff, I enjoy any opportunity to share stories about earlier times and the parallels that can be drawn between then and now. However, this also was…
Messaging Lessons from Election Season

Messaging Lessons from Election Season – Keep It Simple, Then Keep at It

We’re coming into election season, and with the sheer volume of eager presidential candidates throwing their hats in the ring for 2020, it’s a fascinating time to watch savvy campaign strategists and managers look at the polls, do the math,…

We May Not Be Your Best-Fit Marketing Firm

We may not be the best marketing firm for you. Not expecting that statement from a CEO who seeks to continue to service clients and grow her firm, were you? Like all companies we seek to grow our revenue, but we won’t do it at the expense…

Create Content That Matters

On Monday, my social media feeds were dominated with friends and celebrities sharing stories about the death of actor Luke Perry.   Perry, famous for playing Dylan McKay on the popular 1990s TV show “Beverly Hills, 90210,” had what…

What do Awards Mean?

As we wrap up the Oscar’s this past weekend, the topic of awards is filling the air. Who or what won? Who or what should or shouldn’t have won, and why? Everyone seems to have an opinion. I certainly do. This got me thinking about awards…