press releases

Press Releases Are Still Alive and Well

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The media landscape has changed a lot in recent years and the ways in which we share news has intensified and become more time consuming. Because of this, many businesses continue to rely solely on press releases to secure media coverage of…
Storytelling in Marketing

Using Storytelling in your Marketing Efforts

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Organizations that are winning the hearts and minds of their audience are the ones sharing compelling and useful stories in their advertising and marketing efforts. Storytelling in marketing is not a new concept, but it has become increasingly…
Onboarding Loyalty

OnBoarding Loyalty – Experience Matters

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Financial institutions spend more money acquiring new customers and members than they do marketing to their current clientele. According to 1st Financial Training Services, a front-line training organization for banks and credit unions, it costs…

The Importance of Print

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In this day and age of increased consumption of information through digital media, the importance and relevance of print media always seems to be in question. As a multi-channel marketing firm, Chartwell is always looking at our client’s communications…
Do Research Right

Avoid the Rabbit Hole and Do Research Right

Your organization wants to promote an event but has no idea where to begin. Or maybe your company is moving into a new market area or launching a new marketing campaign and you want to see what your competitors have been doing. It’s time…
Planning your news conference from beginning to end.

Not “Fake News and White Lies” – Good PR Might Be Our Best Hope

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In an era of fake news and white lies, the last thing people might think of to right the ship is good public relations. Often synonymous with “spin,” PR has gotten a bad rap. Olivia Pope’s sometimes questionable approach – and even more…
News-Driven Topics

Capitalizing on News-Driven Topics Sets You Apart

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Remember Super Bowl XLVII in 2013?  Like most, you probably don’t remember the opposing teams (Baltimore Ravens and San Francisco 49ers) or any details from the game (the 49ers won by the score of 34-31). Or even the halftime performer (Beyoncé).    But…
Writing standards to create style

Writing: Do It with Style

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A few months back, our Office Manager Elizabeth Lazdins emailed me to say our Associated Press Stylebook online subscription was live and ready to be used. The word geek in me was tremendously excited. I quickly added the link to my website…
Making the most of a trade show experience

Are You Making the Most of Your Trade Show Experience?

With a solid marketing plan in place, businesses can leverage trade show attendance to help fill the sales funnel and increase revenue. To deliver a strong return on investment in attending trade shows, businesses should develop short-term lead…

Is it Time to Consider a New Website? Answer These Four Quick Questions to Find Out.

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Are you considering a new website, but not sure if now is the right time? You’re not alone. Knowing when to make an investment in website redesign can be overwhelming and intimidating. However, it is essential to remember why your website…