Chartwell Agency Designs Trade Show Booth for Macktown Construction Group
Chartwell Agency, an award-winning marketing firm based in northern Illinois, partnered with Macktown Construction Group to create a trade show booth for the annual Rockford Home Show.
With its expertise in branding, marketing and graphic design, Chartwell Agency was selected to assist Macktown Construction Group, a local family-owned residential design-build remodeling firm, develop a trade show booth aimed to attract potential customers and stand out among competitors. For the display, Chartwell prioritized streamlined designs and concise messaging to maximize exposure and engagement.
The innovative trade show display featured parachute-shaped tension fabric headers for a castle-like appearance, along with columns, a podium, banner stands, a cocktail table, and a fabric backwall display, all contributing to the booth’s “wow” factor. A one-stop-shop stand allowed attendees to explore catalogues via iPad, TV, and brochures. The booth used vibrant, high-resolution graphics, printed on stretch fabric and was designed for easy packing and setup, making it portable and user-friendly.
Chartwell Agency managed every aspect of the booth development, from project management to design execution, content development, and printing. The firm also coordinated with vendors to ensure timely delivery and uncompromising quality.
The collaboration between Chartwell Agency and Macktown Construction Group resulted in a trade show booth that exceeded expectations and impressed Rockford Home Show attendees. The display effectively communicated Macktown’s services, attracting potential customers into the booth, and seamless project execution allowed them to confidently showcase their brand establishing a standout presence at the event.
Chartwell Agency specializes in creating powerful brand identities and marketing strategies that set clients apart from their competition. Its team of experts is dedicated to helping organizations attract key audiences and achieve meaningful business results through innovative design and strategic messaging.
