Reputation Management

To ensure continued growth and success for the Wisconsin biohealth industry, BioForward assists member organizations in addressing the greatest challenges for companies today – talent attraction, acquisition, and retention. As part of this mission, Chartwell Agency works with BioForward on content creation, website development, public relations, and marketing strategies to promote the biohealth industry, member organizations, and the state of Wisconsin. Promoting the great work being done is key to talent recruitment, brand awareness, and reputation management. Examples include:

• Blogs & Member Profiles. Chartwell develops website content, including blogs and member profiles, that highlight BioForward members. The pieces focus on highlighting what companies do, sharing upcoming member initiatives and industry trends, and promoting the impact of the work being done. The content allows in-depth features that showcase the biohealth industry in Wisconsin, while also allowing long-form and engaging subject matter content.
• Talent Initiative Landing Page. Chartwell assisted BioForward in establishing a talent initiative page on its current website as a destination for job seekers to learn more about the state and community, with links to member-specific webpages. The page is used as a landing page for marketing campaigns.
• Public Relations Initiative. The public relations strategy ensures member companies’ accomplishments are recognized and celebrated. The PR strategy also ties directly into BioForward’s talent acquisition initiative and heightens the awareness of members and the region. Through PR, Chartwell helps BioForward enhance Wisconsin’s reputation as a hub of biohealth innovation and thought leadership, guide the media narrative on Wisconsin’s biohealth industry, and showcase the accomplishments of member companies and research institutions.
• Digital Ads. BioForward is changing perceptions of the industry and state by running digital ads targeted to potential talent across the U.S. The strategic targeting is one of the greatest tools for brand and reputation management and allows BioForward to directly reach key audiences through static and video ads.