Founded in 2005, Rockford Bank & Trust is a community bank committed to proactive and consistent communications with individuals, families and businesses in the region. It offers a wide range of products and services to clients, including personal, commercial and wealth management solutions.
Since 2013, Chartwell Agency has been the agency of record for Rockford Bank & Trust and we continually find opportunities to ensure the bank is highly visible in front of current and potential clients through a variety of marketing and public relations activities.
Solution
Among the many marketing initiatives we oversee for Rockford Bank & Trust is a consistent drip campaign that weaves its ongoing branding efforts with specific call-to-action activities, including the bank’s direct marketing efforts.
Chartwell designs and oversees Rockford Bank & Trust’s direct mail, posters/flyers and leave-behind collateral. Each direct marketing piece is designed with the company’s brand standards in mind for easy recognition combined with specific benefits to the reader in taking an action.
Outcome
Rockford Bank & Trust saw a significant increase in traffic for new clients from the direct marketing efforts above and beyond similar type offers previously promoted only through advertising activities. Bank leaders have not only continued to lean into these initiatives but also have increased their time and attention to them.
