Located in the Texarkana metropolitan area, TexAmericas Center owns and operates one of the largest mixed-use industrial parks in the United States. With roughly 12,000 development-ready acres of land and approximately 3.5 million square feet of commercial and industrial product, TexAmericas Center services four states including Arkansas, Louisiana, Oklahoma, and Texas.
The Texarkana region is positioned for exponential economic growth within the education, logistic, manufacturing, and transportation sectors, and TexAmericas Center is an economic driver which is dedicated to helping businesses expand, relocate, and grow with confidence.
TexAmericas Center partnered with Chartwell Agency to oversee the planning and implementation of the “board cutting” — a unique business opening event — to celebrate the relocation and expansion of its newest corporate citizen, EnviroSafe
Leveraging its expertise in economic development marketing and public relations, Chartwell Agency developed a strategy to meet and exceed its client’s goal of not only welcoming its newest tenant but highlighting TexAmericas Center as an economic driver for the Texarkana region.
The ”board cutting” activities included a community gathering celebration and press conference. Chartwell Agency helped organize all logistics, including everything from securing food and coordinating parking to renting chairs and gathering board cutting materials. A highlight of the event was the cookies served to attendees: the cookies included a QR code, which could be scanned and then directed people to TexAmericas Center’s webpage featuring EnviroSafe Demil and its potential for the region.
In addition, Chartwell Agency oversaw the announcement of the new tenant including securing speakers, drafting talking points and coordinating the agenda. The firm coordinated the media announcement as well, which included drafting of the media alert and press release and organizing interviews and other media opportunities both day of event and post announcement.
Chartwell Agency also leveraged its design and video expertise for the project. The firm developed wayfinding signage, electronic event invitations, and graphics and signage for the event. To support lawmakers who were unable to attend the press conference in person, the firm developed a video featuring their remarks.
With Chartwell Agency’s support, TexAmericas Center hosted a successful business opening event to celebrate its new corporate citizen and position itself as an economic leader in the Texarkana region.
- The Governor of Texas sent a proclamation recognizing ESD for its move and expansion to the state.
- The event earned attention for TexAmericas Center by local, state and regional government officials.
- More than 100 individuals participated in the event in person or virtually.
- Media coverage was garnered through local and regional media outlets.
Chartwell Agency specializes in economic development marketing, working with organizations big and small. By understanding the delicate balance between taking care of constituents and pushing for economic growth, Chartwell has the expertise to develop marketing strategies and lead generation to improve a community’s image and help increase leads for growth.
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