Paris Airshow Collateral

Chartwell developed a collateral system concept to ensure the new pieces remained effective independently or could work together as a cohesive set. The concept also aligned to the Ingenium Aerospace website, which Chartwell Agency designed in the year prior. 

The new brochure retained its role as a general brand piece, but with a refined and sophisticated aesthetic. The inclusion of interesting folds and innovative print applications added a tactile and visual element, making the piece memorable. 

Additionally, two product line slicks were updated to align with the new company capabilities. These pieces were developed to promote specific solutions and included detailed information while seamlessly integrating into the brand story on display at the prestigious Paris Airshow. 

The marketing collateral series incorporated rich brand elements and colors; clear and concise copy; interesting print and gloss applications and a strong call to action. Chartwell Agency managed all aspects of the project including copywriting, graphic design, form factor details, and print specifications.