Klehm Arboretum is one of the top-rated outdoor destinations in Northern Illinois with a mission to provide enjoyment, education, and inspiration for all people. Founded in 1989, Klehm is a 501c3 non-profit organization that has maintained and operated 155-acres of woodlands and botanic gardens in Rockford, Illinois in partnership with the Forest Preserves of Winnebago County.
As the largest public garden in Winnebago County and a destination for visitors outside the community, Klehm wanted to enhance its current website in order to create a simplified and streamlined experience for visitors.
Klehm Arboretum chose Chartwell Agency to redesign its website to help enhance its visibility for its events and programs including the traveling exhibit as well as its anchor summer events, the Woodsong Summer Concert Series and Garden Fair.
Chartwell Agency began the website project with a discovery meeting to determine Klehm’s goals and objectives for the website. Next, the firm outlined the navigation and pages that would be most important for Klehm’s audience and began developing onsite content incorporating SEO best practices. Chartwell Agency focused on a design theme that was simple, intuitive, and mobile friendly allowing visitors to effortlessly scan for information. The design incorporated rich colors, original photography, clear navigation, and a brand identity that moves fluidly throughout the site.
With all of Chartwell Agency’s website projects, the firm works to ensure that the website not only looks and sounds great, but that there are additional strategies in place to drive leads to the site. The firm also worked with Klehm to create and implement an in and out of market digital campaign for its key summer events.
Chartwell Agency leveraged its expertise in website design to create a site that would simplify and streamline the experience for visitors using modern website functionality. The new and improved design boasts intuitive navigation, SEO rich content as well as vibrant colors and photography.
Chartwell Agency specializes in innovative website design focused on generating leads and revenue for organizations. The firm offers research and data analysis, messaging and content strategy, vibrant design, SEO copywriting, strong brand identity and easy to use content management systems.
Chartwell’s proven method starts with a clear understanding of the business goals and develops and then shares and authentic, targeted message to key audiences in a multi-channel approach.
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120 West State Street, Suite 305
Rockford, IL 61101