PR Announcement

To effectively communicate the significance of Severson Dells’ acquisition of Elliott Park Golf Course from the Rockford Park District, Chartwell Agency developed a comprehensive public relations strategy designed to highlight the regional impact of the expansion. The strategy focused on shaping clear, cohesive messaging that aligned the goals of both Severson Dells and the Rockford Park District, emphasizing the benefits to the community and the importance of collaboration between the
two organizations.

Chartwell Agency determined a press conference would be the most impactful way to deliver the exciting news of the acquisition to key constituents, ensuring maximum visibility and engagement. To guarantee the event’s success, Chartwell crafted clear and consistent key message points and prepared statements in anticipation of the grant approval. A comprehensive FAQ document was created to address potential questions from stakeholders, while both a media alert and press release were issued to generate public interest leading up to the event.

Chartwell also expertly managed media relations, providing on-site support throughout the press conference. The agency handled logistics and speaker coordination to ensure a smooth and professional presentation. Additionally, targeted communications were developed for internal audiences, including Severson Dells’ Board of Directors, staff, donors, state legislative representatives, and key partners, ensuring consistent and aligned messaging across all channels before, during, and after the event.