Rock Valley Credit Union Names Chartwell as Agency of Record

Chartwell Agency, an award-winning marketing firm based in northern Illinois, was recently named agency of record (AOR) for Rock Valley Credit Union (RVCU), a Rockford-area independent financial institution that offers personal solutions for individual and family banking needs.

Chartwell is helping to enhance communications and elevating brand awareness for RVCU throughout its field of membership. Chartwell provides RVCU with strategic direction/consultation and oversees and helps implement marketing, public relations and social media initiatives.

RVCU is a not-for-profit financial institution owned and operated by its members since 1968. Its 18,000 members are in Winnebago, Boone, Ogle, DeKalb, Lee and Stephenson Counties, IL, and Green, Rock and Walworth Counties, WI

“We sought a partner that had significant experience with financial marketing, so our partnership with Chartwell is an ideal fit,” said Darlyne Keller, President & CEO, RVCU. “Chartwell is an organization with both incredible planning and implementation skills that are helping to further enhance our brand and service offerings to our current and prospective members.”

“We’re honored to partner with Rock Valley Credit Union. Its core focus on members, its impactful community involvement and its approach to provide services to make a difference in its members’ lives, make it a joy to work with,” said Rebecca Epperson, President, Chartwell Agency. “Our financial marketing division has the expertise to further help RVCU excel.”

Chartwell specializes in financial marketing and has a depth of experience with credit unions, banks, investment firms and insurance providers.