Tips for Credit Union Marketing Teams to Boost Brand and Business

We just wrapped up an amazing week in Nashville for the 2023 Marketing Association of Credit Unions (MAC) Conference. The annual event brings together credit union marketing teams from across the country to network, learn from industry…

SEO Marketing Guide

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If you’re a bank or credit union, now is the time to invest in optimizing your website through search engine optimization (SEO).

Social Media and Financial Literacy: Where Millennials and Gen Z are learning about money

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Millennials and Gen Z are using alternative social media platforms to learn about financial literacy. Millennials and the Gen Z population: They’re smart. They’re savvy. They aren’t loyal to any brand. They’re inundated…
credit union marketing teams working around a table

Top Reasons Your Credit Union Marketing Team Can Benefit from an Agency

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This past week, the Chartwell financial marketing team attended the 2022 Marketing Association of Credit Unions (MAC) Conference. It was an amazing experience to network with some of the best and brightest credit union marketing teams across…

Timeless Bank & Credit Union Marketing Trends

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Social media, blogs, community outreach, advertising, website content, video development, oh my! How can financial marketing teams today manage their time and resources to effectively attract new clients and drive growth? Hint: Less is more.…

Tips for Credit Union Marketers Navigating the COVID Landscape

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Everyone has been touched by COVID, and (for the most part) credit unions have done a good job pivoting to make sure their members have the information and resources they need to make it through. In some respects, this has been an opportunity for credit unions to shine, demonstrating how their focus on community ties and member value set them apart when the going gets tough. However, as we begin to emerge from 2020-pocolypse, credit union marketers are shifting from what feels like survival mode to the desire to strategize, plan, and measure their programs (ah, the good ‘ole days!).
marketing award Marcom

Chartwell Agency Earns Six International Marketing Awards

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Chartwell Agency recently earned six MarCom Awards, including two Platinum – the highest honors, for marketing efforts on behalf of its clients. The MarCom Awards is an international creative competition which recognizes outstanding achievement…

Year-End PR Moves for Banks and Credit Unions

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Don’t wait, start planning smart year-end public relations (PR) moves to enhance your brand, reach your target audience and build credibility. For community banks and credit unions (along with many other organizations and industries), digital…

Rock Valley Credit Union Names Chartwell as Agency of Record

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, was recently named agency of record (AOR) for Rock Valley Credit Union (RVCU), a Rockford-area independent financial institution that offers personal solutions for…

Chartwell Agency Earns Silver Award in National Credit Union Marketing Competition

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently earned a Silver MACQUEE, a national award for credit union marketing. The MACQEEs are awards reviewed and issued by the Marketing Association of Credit Unions…