2024 Website Trends: Here are our A+ picks to embrace now
New year, new you, new website? As we settle into 2024, you may be asking yourself if it’s time for a website refresh or a full website redesign. As technology changes, even websites created in the last few years can seem dated. If you think it’s time your website had a new look, check out these A+ website trends for 2024 and how they can benefit your site.
Accessibility
We brought this up last year and this year, it’s more important than ever. One in five people have a disability so if your site is not meeting accessibility criteria, you could not only be missing out on 20% of website traffic. You are also missing the chance to gain customer loyalty by showing you’re a brand that cares about inclusivity. Besides benefitting your bottom line, organizations won’t have a choice in the coming years. New legislation moving through states like California and more global initiatives like the European Accessibility Act 2025 will require it. So now is the time to jump on this with innovative design and tools created to help with accessibility.
AI-Driven Tools
AI is everywhere and some people say it will put designers, content writers and other creators out of work because “AI can do everything.” While AI is helping drive innovation, it is ultimately another tool in the belt of website design and is valuable when used with other tools. It can assist in graphic design, content creation, keyword research and more to help people be more efficient with their time and resources. Designers can spend more time creating the best strategies for website design and content because AI can help fill in the gaps in other areas. If you’ve been on the fence or anti-AI, it’s time to embrace what these tools can do so your organization can spend its time and resources being more strategic.
Authenticity
There are many trends that are rumored to take the top spots in website design in 2024. From maximalism to 90’s retro, designers are embracing vibrant colors and bolder designs. Before you jump on these bandwagons, focus on your brand and your users. While these designs might be great for some organizations, is it right for you?
Your website should reflect who you are and what you do. No one wants to feel they’ve been a part of a bait and switch. Authentic was the word of 2023 and it’s no different in 2024. Creating authentic content and imagery will help you connect with your visitors and provide a better experience. Not only will this help increase customer satisfaction overall, but Google is ranking sites that create a user-centric focus with authentic content higher than other sites. No matter how your website is designed, ensure that it is authentic to your brand and audience.
It is an exciting time for website design but with so many resources at our fingertips, it can also be overwhelming. Now is the time to take advantage of the great AI tools available so your organization can develop a site that is accessible for everyone and creates a great user experience with trustworthy and authentic content. These are some great website trends to take on in 2024. If you’re not sure where to start, Chartwell Agency has many years of website design experience and can help you get started.
