Is your bank or credit union using social media effectively? As the financial industry continues to grow digitally, it’s critical to strategically use social media to connect with your current and potential customers and members. Although some generations still prefer to connect with their financial advisors in person, younger generations begin their search for financial […]
Chartwell Agency recently received recognition from the Illinois Society for Healthcare Marketing and Public Relations (ISHMPR) for its healthcare marketing efforts. During its annual conference, Chartwell received two awards to recognize ISHMPR members for the challenging, creative work they do on a daily basis and to recognize excellence in clear and effective marketing and public […]
Inclusivity helps you reach your audience and stand out from your competitors. With today’s society being more diverse and interconnected, it’s more important than ever to be thoughtful about your organization’s messages, images, voices, and values. All of this represents your brand – as well as your greater social impact. A recent study found that […]
Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently earned five international awards in marketing and public relations from Hermes Creative Awards. The competition, administered by the Association of Marketing and Communications Professionals, evaluates the creative industry’s best publications, branding collateral, websites, advertising, public relations and marketing programs. Chartwell received two Platinum awards, the highest honors, two Gold awards and one Honorable Mention for its work during […]
The COVID-19 pandemic has resulted in many organizations and teams switching to remote working to curtail the spread of the virus. While some vocations are well-suited to remote work, others not so much. A recent survey by Econsultancy and Marketing Week found that marketers are the most concerned about the impact of remote working on […]
Chartwell Agency, an award-winning integrated marketing firm with healthcare expertise, was recently hired by Dr. Pedro Rodriguez, a board-certified plastic surgeon specializing in reconstructive and cosmetic procedures. Chartwell will enhance the awareness and specialization of Dr. Rodriguez, his practice, and expertise. The agency also will provide an ongoing, balanced personal brand effort that maximizes […]
Chartwell Agency recently won four American Advertising Awards from the American Advertising Federation (AAF) of Northern Illinois. The American Advertising Awards recognize area businesses and organizations for creative and marketing excellence. Chartwell was presented with the awards during the 2020 American Advertising Awards event held on Feb. 21 at Prairie Street Brewing Company. Chartwell received […]
When most people think of data breaches, their minds immediately go to financial records, Social Security numbers and the like. Increasingly, however, cyber thieves are setting their sights on healthcare databases. In February, Health Share of Oregon, the state’s largest Medicaid coordinated care organization, notified 654,000 patients of a data breach after a laptop containing member names, contact information, […]
Hard to imagine, but just a generation ago, we relied on public libraries for the vast majority of our information. Whether you were researching a school project, learning about a hobby, or digging into your family history, a trip to the library, complete with card catalog, seemingly endless stacks of books, and sometimes even the dreaded microfilm, was in order. My, how […]
While media relations plays an important role in a well-rounded public relations strategy, consider adding additional communications strategies to your toolbox, including owned media. A successful communications strategy employs earned (media relations), paid (advertising) and owned (content) opportunities. With consumers hungry for valuable online content, now is the time to take charge and really “own” your owned […]