While media relations plays an important role in a well-rounded public relations strategy, consider adding additional communications strategies to your toolbox, including owned media. A successful communications strategy employs earned (media relations), paid (advertising) and owned (content) opportunities. With consumers hungry for valuable online content, now is the time to take charge and really “own” your owned […]
You’ve followed Chartwell Agency on social media, seen our team members at community events and perused our website to learn more about Chartwell’s expertise. You may know WHAT we do, but I want to give you a look behind the scenes of HOW we do it. In my opinion, that’s just as important. From its […]
We’ve all heard the saying “plan your work and work your plan,” and you have likely applied the principle to your personal or professional life in one way or another. It’s a familiar phrase that many consider an important life skill. I know I do. At Chartwell Agency, we’re planners. We develop and execute customized […]
Financial institutions spend more money acquiring new customers and members than they do marketing to their current clientele. According to 1st Financial Training Services, a front-line training organization for banks and credit unions, it costs approximately six to eight times more to gain new customers than it does to keep current customers. Approximately 25 percent […]
Are you considering a new website, but not sure if now is the right time? You’re not alone. Knowing when to make an investment in website redesign can be overwhelming and intimidating. However, it is essential to remember why your website exists: to serve the needs of your key audience. First impressions are important, and […]
Well, we did it! We attended the MAC (Marketing Association for Credit Unions) 2018 Conference for the first time, representing Chartwell Agency. Fellow Chartwellian Emily Hartzog and I flew to San Diego, stayed in the Gaslamp District and wo–manned the Chartwell booth as sponsors of the conference. The opportunity itself was incredible, and the knowledge I gained as […]
Content marketing has become an incredibly popular and effective marketing tactic for individuals and businesses alike, across all industries. Why? Because consumers are hungry for information, and they’re turning to search engines and social media channels to learn about their interests and find quick answers their questions. When your target audience is searching for your […]
Eleven years ago, I participated in the American Bankers Association conference in Denver. It was my first time at a trade show as a vendor, lobbying for visibility and the opportunity to professionally represent my company. It was a five-day whirlwind of lunching, learning and the most powerful networking I had ever experienced up until […]
Rockford, Ill. (March 26, 2018) — Chartwell Agency recently received seven ADDY Awards from the northern Illinois chapter of the American Advertising Federation (AAF). The awards were presented on March 9 during the annual ceremony and reception at the Prairie Street Brewhouse in Rockford, IL. The program honored the creative work of organizations, businesses and agencies […]
ROCKFORD, IL (March 7, 2018) — Chartwell Agency will oversee the 2018 direct mail campaign for Wesley Willows in Rockford. Chartwell will manage the development, graphic design, production and distribution of direct mail pieces for both of Wesley Willows Senior Living communities – Wesley Willows and Peterson Meadows – to ensure brand consistency and develop a family of pieces […]