As of this moment, we’re living through an unprecedented economic crisis. History has no comparable lessons from which we can learn, so we’re all navigating through uncharted territory together. We’re also dealing with loss – loss of our routines, the confidence in our plans, and even a sense of predictability about the future. While these […]
With the growing field of data analytics – as well as the growing number of data resources available to financial marketers – it seems that we have access to more information about our customers than ever before. While the availability of data is no longer the problem, the ability to mine, analyze, and leverage that […]
It’s happened to all of us at one time or another. We get the dreaded phone call or email from a client that says, “Call me when you have a minute.” No other context. No additional information. Just that line that might as well scream, “We’re breaking up.” Sometimes you could sense it was coming, […]
It’s that time of year again – when families gather, dishes are passed, stories are told (or retold), and we take a moment to connect around the table with those we love. It’s also the time of year when organizations are making plans and setting goals, looking forward to Q1 of a brand new calendar […]
Today, millennials make up a larger percentage of our workforce than any other generation, so it’s no wonder that HR professionals and business leaders are interested in learning more about what makes this group of knowledge workers tick. And it may not be what you think. Let’s face it – millennials have gotten kind of […]
Your elevator speech, your succinct, power-packed company description timed perfectly to share in between floors in an elevator (thus the term “elevator speech”) is probably a phrase you’re familiar with. Any time you’re asked, “So what does (YOUR ORGANIZATION) do?” you’ve delivered it, and hopefully you’ve crafted it over time. Since it’s one of the […]
For those of you who work in an office, you may find yourself all too often stuck behind a desk, behind a screen and behind the ball. This self-inflicted “chained to our desk” mentality is killing our productivity and damaging our health. At Chartwell Agency, we have the opportunity to think creatively every day for clients. Whether we […]
We recently attended Counselor’s Academy, a fantastic conference sponsored by PRSA which was jam-packed with valuable information for agency owners and leaders. It was an opportunity to connect with others who, like Chartwell Agency, are swimming the wild currents of change in sea of communications while also managing a business. One of the most popular […]
We’re coming into election season, and with the sheer volume of eager presidential candidates throwing their hats in the ring for 2020, it’s a fascinating time to watch savvy campaign strategists and managers look at the polls, do the math, pull out their thesauruses, and then craft and test campaign messaging. Candidates have to nail […]
There’s no doubt that brands today leverage an amazing amount of power. Their willingness to spend big dollars for the opportunity to present the public with their messages means they eat up a lot of our impression bandwidth. We click on display ads online, watch commercials on television, listen to radio spots and more – […]