Marketing campaigns if planned and implemented effectively can make a real difference for your organization whether you are trying to attract new customers or roll out a new service line. Defined as a “typical course of action to promote and sell a product or service,” marketing campaigns usually have a specific goal, budget and start […]
According to Pew Research, 95 percent of Americans now own a cell phone with 77 percent of those being smartphones. And users of these devices are more distracted than ever with being able to do so many things via their phones, from responding to emails to engaging on social media and streaming music to checking […]
A marketing campaign is a specific strategy designed to meet a specific marketing goal. In some cases, campaigns are developed for broader initiatives such as driving more sales. Sometimes they are developed for narrower purposes such as building awareness around one specific product. Campaigns help build brand awareness and establish the identity and personality of […]
Industry conferences and trade shows are a great educational and networking resource for your organization, as well as a source of leads for your company. The audiences at these events already have a vested interest in your mission, so it’s a great opportunity to share information about your products or services before, during and after […]
There is a lot to be excited about in the world of communications as we head into 2019. Like any other industry, the marketing and PR field saw lots of exciting trends in 2018 and even more strategies fueled by our friend (and sometimes foe) — technology. As we head into the beginning of the […]
A strong, shared vision and corresponding message is critical to any long-term efforts to establish and build your organization’s brand, overall reputation and general awareness. Many organizations struggle to ensure employees know how to speak about the company and that they are sharing consistent information. A message map can help organizations with this challenge. A […]
Organizations that are winning the hearts and minds of their audience are the ones sharing compelling and useful stories in their advertising and marketing efforts. Storytelling in marketing is not a new concept, but it has become increasingly important as we continue to get the majority of our information from social media and through digital […]
At Chartwell Agency, we define a successful plan as one that employs a three-pronged approach involving a combination of earned, owned and paid opportunities. Like a three-legged stool, hitting from these three perspectives keeps your message sturdy, sound, reliable – and visible. By focusing your efforts in these three areas, you will also build awareness […]
At Chartwell Agency, we are well-versed in the rapidly changing trends in communication. As a result, the integrated communications plans and strategies we develop for clients are very much considered “living” documents, and often change to reflect current and emerging trends. In Chartwell’s world, the only thing that remains constant is change. With constant changes […]
When your organization is launching a new product, event or initiative, a news conference may be the best way to share that news. A news conference, sometimes referred to as a press conference, is an event in which newsmakers invite the media to hear them speak on a specific topic or announcement and then allows […]