Healthcare consumers continue to change the landscape for the medical system as we know it. We know they want more access to online options, whether that’s telehealth or online appointment scheduling. And many people still jump online to Google, Facebook, and Yelp to share their experiences, good and bad. While not every patient interaction can […]
When you’re sick or you have questions about a medical issue, you want solutions and answers quickly – if not immediately. Digital technology has allowed hospitals and health systems to extend their interactions with current and prospective patients through tools such as online appointment schedulers and chatbots. They’re convenient ways to generate leads by helping […]
Patience is an overlooked virtue in the world of marketing and communications. I know that’s not a popular sentiment, especially in our fast-paced, mobile-first, Google-everything world. Are you one of the people checking your smartphone an average of 52 times per day? Digital marketing understandably was front and center at two great conferences Chartwell Agency […]
It’s time for another advertising appreciation blog, this time courtesy of Coors Light. I instantly fell in love with one of the company’s most recent commercials titled, “The Official Beer of Being Done Wearing a Bra.” The commercial features a woman returning home, presumably after a long day at work. She drops her purse, kicks […]
You’ll often hear those of us at Chartwell Agency preaching the important role content plays in marketing and communications strategies. Really – in just a quick search of our website, you can find us blogging about it here and there and here. Good content should be the foundation of everything you do, from websites to […]
Break out the beach balls and sunscreen because Friday is the first official day of summer. Is that not marked with a big star on your calendar? That’s not surprising. I even checked my iPhone calendar thinking it might be listed, but it’s not. Work meetings, kids’ events and medical appointments are more likely taking […]
Good content is the foundation of good marketing, whether that’s messaging for an advertising campaign or a blog for your website. Creating content means that most of us in the industry spend a lot of time writing and editing. One of my pet peeves – and tell me if you agree – when editing content is lack of consistency. I’ve written before about my affinity, as […]
On Monday, my social media feeds were dominated with friends and celebrities sharing stories about the death of actor Luke Perry. Perry, famous for playing Dylan McKay on the popular 1990s TV show “Beverly Hills, 90210,” had what was described as a “massive” stroke last week. With the heartthrob looks of James Dean and a mega star power, he was unforgettable for […]
When your organization has news to share or an announcement to make, a press release is the natural way – and still a useful way – to do that.
It’s not often a commercial makes me laugh, rewind and encourage others to watch. That’s exactly what happened when I saw this ad for the Google Pixel 3, the company’s latest phone model. The ad features several shots of people trying to squeeze in together to take selfies and the common problem of everyone not […]