Brand Growth Through Social Media: 5 Strategies to Use

Social media sites have become so saturated with users that you must set yourself apart to achieve brand differentiation. Frequently posting no longer guarantees high engagement. Therefore, for brand growth through social media, it’s essential to create a distinctive brand voice, build a comprehensive content strategy, and pay attention to what your audience tells you to skyrocket your success.

Create a unique voice that resonates with your target audience.

To understand how your voice should sound on your social platforms, you first need to think about your company’s values. Your tone of voice sets the precedent for your content going forward and is typically a very important part of your brand identity online. A formal, informational voice may help your brand appear knowledgeable and professional, while casual, friendly language might create a feeling of sociability with your audience. Your target audience will help you determine which tone is the most valuable for your brand persona.

Build your content strategy to attract an audience organically.

Not all social platforms are created equally. Meaning, not all platforms are appropriate for all brands. For example, LinkedIn is ideal for business professionals looking to network, share industry insights, and follow brands that align with their professional interests. Instagram caters more to a younger, creative audience interested in sharing visual content and personal experiences. Each platform serves distinct purposes, and your target audience will help determine which platform is more suitable for your brand.

Engage with your followers to create a sense of community.

Few things are worse than having followers interact with your content only to never hear from you. The idea behind social networks is to create a sense of community and if you are using it just to make posts and forget about them, you will not find success for long, if at all. Part of connecting with your audience on social media is to engage with them. Keeping the conversation going by reacting and responding to comments not only builds trust in your brand, but those engaged are likely to continue to do so when they are met with a timely reply.

Utilize trends to your advantage – take part in trending dates or fun activities to boost your brand’s personality.

Trends are a great way for your brand to stay relevant and drive brand growth through social media, but not all trends are worth following. This goes back to knowing your brand voice, what your target audience will appreciate, and what they won’t. While everyone likes to have fun sometimes, your audience will value your authenticity by only participating in trends that make sense for your brand.

Pay attention to your audience insights – content they engage with, time of day/week.

There is no hard and fast guidebook for online success. If there was, it would probably be a best seller. Through trial and error, you will be able to determine what works best for your brand and the best way to do this is to pay attention to how your audience responds. Low engagement might indicate that your audience either didn’t connect with a specific post or didn’t see it at all. Surprisingly, even the timing of your posts can make a difference. Your audience might be more active in the morning before work or in the evening after dinner.

With so much noise in online marketing, just being there isn’t enough. At Chartwell Agency, we help organizations navigate the complexities of social media marketing to enhance brand awareness and engagement. Chat with us today to boost your brand growth through social media and start seeing results.