SEO vs SEM: Which should you choose?

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As the world becomes more digital, search marketing continues to grow and evolve as well. Search marketing is comprised of two main strategies: search engine optimization (SEO) and search engine marketing (SEM). What are they and which strategy…
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A Fresh Perspective in Corporate Communications: How Academic Knowledge Breeds Success

Transitioning from an educational background to a career in corporate communications can seem daunting for new graduates, but this is where they shine. Many of the skills and knowledge developed in the classroom are transferable, bringing fresh…
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Brand Growth Through Social Media: 5 Strategies to Use

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Social media sites have become so saturated with users that you must set yourself apart to achieve brand differentiation. Frequently posting no longer guarantees high engagement. Therefore, for brand growth through social media, it’s essential…
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Top Tips for Preparing a Digital Campaign

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A successful digital marketing campaign requires thoughtful preparation. Without a solid plan, organizations risk wasting valuable time, resources, and dollars. Planning time up front ensures that your campaign aligns with business goals, targets…

Aligning Your School’s Brand to Attract the Right Student 

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When it comes to school enrollment, aligning your brand with your admissions goals is key to building trust and boosting interest. It’s about showcasing what makes your school unique while ensuring that your message resonates with the families…

The Key to a Successful Video Marketing Campaign

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In today’s marketing landscape there are so many ways to reach and connect with your customers. Video marketing, in particular, has become crucial because it captures attention, engages audiences more effectively than text alone, and enhances…
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Six Reasons Every Business Should Be Using Site Retargeting

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Businesses are always seeking effective strategies to increase conversions and maximize their return on investment. One powerful tactic that has proven its worth over time is site retargeting. This targeting strategy allows businesses to reconnect…
integrating marketing plans

Integrating Your Marketing Efforts: Garnering Better Outcomes and ROI

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Much is written, discussed, and promoted about the importance of designing and implementing effective integrating marketing plans. While many businesses tout it, they are also challenged with “how” to make strategies truly work together…

The Importance of Content Strategy for Community Hospitals

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Community hospitals are often cornerstones of the region, providing accessible, local care to patients, personalizing services to the needs of residents, and extending support to community programs and initiatives. While these hospitals are…
people conducting mid-year marketing review

Mid-year Marketing Review

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Every year, organizations should conduct a mid-year marketing review to assess the effectiveness of their marketing strategies and refine as needed to help set up a successful second half of the year. How are you performing against competitors?…