The Power of Alumni in Education Marketing

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Alumni can be a powerful force in education marketing, offering authentic and relatable narratives that resonate with prospective students, parents, and other stakeholders. Their role is multi-dimensional and inspiring. Often influencing perceptions,…

Common Mistakes in Website Redesign

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Website projects were big in 2024, and it appears that 2025 will be no different given the importance of a strong web presence. Redesigning a website is an exciting opportunity to tell your story, better serve your various audiences, and achieve…

Thriving at a Marketing Agency: Embracing Culture, Values, and Success

At Chartwell Agency, culture isn’t just a buzzword; it’s the foundation of everything we do to thrive at our marketing agency. We’ve built an environment where core values guide every decision, action, and relationship. Our culture –…

Start the Year Strong: Top Tips for a Brand Refresh

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As the new year kicks off in full swing, now is the perfect time to take a step back and assess your brand’s directional goals. With a new year of fresh trends and evolving expectations, a brand refresh can be the key to a successful year. A…

Twas the Night Before the Campaign

'Twas the night before launch, when all through the team, Not a browser was stirring, not even in dream. The campaign story was crafted with care, In hopes that the clicks would increase with each share.

How To Style Any Presentation Deck Like a Designer

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In marketing, presentations and pitch decks are often “all-hands-on-deck” endeavors that can span across departments. Not all decks have the time or budget to be sent to a designer to polish, but luckily there are many free resources to…

SEO vs SEM: Which should you choose?

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As the world becomes more digital, search marketing continues to grow and evolve as well. Search marketing is comprised of two main strategies: search engine optimization (SEO) and search engine marketing (SEM). What are they and which strategy…
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A Fresh Perspective in Corporate Communications: How Academic Knowledge Breeds Success

Transitioning from an educational background to a career in corporate communications can seem daunting for new graduates, but this is where they shine. Many of the skills and knowledge developed in the classroom are transferable, bringing fresh…
woman standing in front of social media screens

Brand Growth Through Social Media: 5 Strategies to Use

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Social media sites have become so saturated with users that you must set yourself apart to achieve brand differentiation. Frequently posting no longer guarantees high engagement. Therefore, for brand growth through social media, it’s essential…
tips for digital campaign on blue screen

Top Tips for Preparing a Digital Campaign

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A successful digital marketing campaign requires thoughtful preparation. Without a solid plan, organizations risk wasting valuable time, resources, and dollars. Planning time up front ensures that your campaign aligns with business goals, targets…