patient experience

Keep Evaluating the Patient Experience

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Healthcare consumers continue to change the landscape for the medical system as we know it. We know they want more access to online options, whether that’s telehealth or online appointment scheduling. And many people still jump online…
negative review

Respond to those negative reviews already!

In a recent survey from bankrate.com, 22 percent of people said the main reason they chose the bank where they have their primary checking account was because of its reputation and recommendations from family or friends. In a further survey…
trade show

Trade Shows! Have a Plan.

Trade shows present an invaluable opportunity. Whether reconnecting with past and current customers or meeting new prospects and generating leads, there’s no denying their importance. Determining whether your experience will be a dream or…
customer journey

Developing Your Customer Journey with Conversation Hearts

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Popular during February, Conversation Hearts are crunchy, chalky, colorful heart-shaped candies people either love or hate. Each heart is stamped with a short, sometimes witty, message or saying that has evolved with the generations and technology…
campaign

Authenticity, Adaptability and Activism: Three Takeaways from This Year’s Super Bowl Commercials

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If you step into the Chartwell office the morning following the Super Bowl, you’ll never fail to hear a discussion about the hits and misses in the highly anticipated commercials that come with the big game. At $5.6 million for a 30-second…
client relationship

Tips to Better Manage Client Relationships and Reduce Client Turnover

It’s happened to all of us at one time or another. We get the dreaded phone call or email from a client that says, “Call me when you have a minute.” No other context. No additional information. Just that line that might as well scream,…

Engagement: The Great Differentiator for Schools – and All Businesses

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I recently attended a conference for the education industry – one of our areas of focus – and found it interesting that a familiar theme was used throughout the event: engagement. We often consider the need for employee and customer engagement…

Improving Online Healthcare: Make Sure It Works

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When you’re sick or you have questions about a medical issue, you want solutions and answers quickly – if not immediately. Digital technology has allowed hospitals and health systems to extend their interactions with current and prospective…

Digital Agility: How it Can Help Your Business

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Change is happening faster than ever before, and online advertising is no exception. Online advertising makes it easier than ever to adjust – almost instantaneously – to customers’ needs, industry trends and to any changes in your competitors’…

Creating An Effective Trade Show Presence

Few things light a fire inside a marketer’s soul quite like a trade show. What could be better than getting out of the office and spending some quality time showing off your company’s capabilities or products, while networking with a bunch…