Using Industry Events to Showcase your Thought Leadership

Industry conferences and trade shows are a great educational and networking resource for your organization, as well as a source of leads for your company. The audiences at these events already have a vested interest in your mission, so it’s…

Three signs you are falling out of love with your brand

When was the last time you updated your website? Shared a creative post on social media? Ran a digital marketing campaign? If the answer is, “Geez, I don’t remember, it’s been so long,” then you may be…

Top Takeaways for Winning Marketing Plays

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The Super Bowl is always a hot topic here at Chartwell. Not for what did or did not happen during the game but for the commercials. We’ll save the discussion of the halftime show for another time. We all have our favorites and the ones that…

Corporate Activism in Marketing – Civic Responsibility or Big Gamble?

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There’s no doubt that brands today leverage an amazing amount of power. Their willingness to spend big dollars for the opportunity to present the public with their messages means they eat up a lot of our impression bandwidth. We click on…

Distracted by Tech? Be Purposeful About Focus

With the New Year already in full swing, so, too, are the numerous invitations for networking lunches and dinners. It’s an expected part of any business person’s life to attend these events, and, at times, they can get monotonous. But they…

Press Releases Need Style – and Thought

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When your organization has news to share or an announcement to make, a press release is the natural way – and still a useful way – to do that.

2019 Design Trends

Ring out the old and bring in the new… or is it everything old is new again? Regardless it’s a brand-new year and a fresh start. It’s always an exciting time for designers because we get to see the predictions of what the hot new trends for the year may be.
Digital wave

Ride the Digital Wave in 2019

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There is a lot to be excited about in the world of communications as we head into 2019. Like any other industry, the marketing and PR field saw lots of exciting trends in 2018 and even more strategies fueled by our friend (and sometimes foe)…
marketing trends 2018

Top Marketing Trends in 2018

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At Chartwell Agency, we have the awesome privilege of working with some pretty amazing clients. And the clients we partnered with in 2018 are no exception. From healthcare to financial and education to professional services, we’ve been able…
target audience

Target Audience: Make Sure You’re Hitting the Bullseye

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When marketing your organization, it’s important to have a strategy for your marketing audience – both who they are and where they’re located. The best approach is to have a multi-platform strategy that reaches your target audience on…