Aligning Your School’s Brand to Attract the Right Student 

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When it comes to school enrollment, aligning your brand with your admissions goals is key to building trust and boosting interest. It’s about showcasing what makes your school unique while ensuring that your message resonates with the families…

Chartwell Agency Develops Viewbook for Highland Community College

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently collaborated with Highland Community College (HCC) to modernize its recruitment approach with a concise 12-page viewbook. The viewbook strategically showcased…

K-12 Enrollment Marketing: Essential Tips to Telling Your School’s Story – Part Two

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In Part One of our Enrollment Marketing series, we explored the importance of storytelling in your school's enrollment campaign. We discussed four essential tactics to help you lay the foundation for a compelling narrative. In this installment,…

Chartwell Agency Earns Four Education Advertising Awards, Including Best of Show

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently received four national Educational Advertising Awards including one of the prized “Best of Show” recognitions. In its 39th year, the Educational…
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Chartwell Agency Earns Five International Hermes Creative Awards

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently received five international Hermes Creative Awards from the Association of Marketing and Communication Professionals. Hermes Creative Awards is one of…

K-12 Enrollment Marketing: Essential Tips to Telling Your School’s Story

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Picture this: Parents sitting at their computer, surrounded by a stack of glossy viewbooks and inundated with emails from school admissions directors, each claiming to offer the ideal educational experience for their child. As they navigate…
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Chartwell Agency Offers Colleges Insight on FAFSA Communications

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Chartwell Agency, an award-winning marketing firm based in northern Illinois, provided colleges and universities with communications strategies and tactics to assist them through the uncertainty surrounding the Free Application for Federal…
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Top 5 Ways Digital Advertising Can Increase Your School’s Enrollment

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Whether you are in the marketing/communications department of a private or public K-12, a two-year community college, or a four-year college or university, your school's digital advertising strategy is a crucial part of your overall marketing…
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The Top 3 Digital Marketing Strategies For Colleges & Universities

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https://youtu.be/VUyW5YJns8g Colleges and universities are facing a unique challenge when it comes to marketing. How to stand out in a crowded field to reach and engage with potential students. In fact, the most common question we get…
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Using the Top 5 Best Practices in School Branding to Attract Students

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No matter what level of education marketing you are in, it all comes down to one important issue: enrollment.