integrating marketing plans

Integrating Your Marketing Efforts: Garnering Better Outcomes and ROI

,
Much is written, discussed, and promoted about the importance of designing and implementing effective integrating marketing plans. While many businesses tout it, they are also challenged with “how” to make strategies truly work together…
people conducting mid-year marketing review

Mid-year Marketing Review

,
Every year, organizations should conduct a mid-year marketing review to assess the effectiveness of their marketing strategies and refine as needed to help set up a successful second half of the year. How are you performing against competitors?…

Conducting an Audience Analysis to Drive New Business

, , , ,
As organizations seek to grow their businesses, more often they are narrowing in on the “right fit” customers by conducting an audience analysis. Gone are the days of “spray and pray” that send out a message far and wide in the hope…
phone showing social media likes

Considering LinkedIn Marketing? Tips for Effective Engagement.

, ,
Considering using LinkedIn for marketing is a wise decision, especially if your target audience includes professionals, B2B clients, or you are looking to build your personal brand in a professional context. LinkedIn has more than 900 million…
marketing for c suite-executives talking to each other at table

Marketing for C-suite Executives

, ,
You’ve worked your way up the corporate ladder. You’re likely responsible for overall strategy, providing deep insights on key business decisions to the CEO, leading M&A initiatives, or perhaps you are the CEO yourself. You are part…
map of Midwest with pushpins for new geographic markets

Enter a New Geographical Market Successfully with these Marketing Tips

,
Entering a new geographical market can be beneficial for sustained and enhanced business growth. However, as organizations seek to expand their footprint, they often encounter the challenge of effectively entering unfamiliar territories. As…
football flying out of tv

Is Advertising During The Super Bowl a Good Investment?

,
This Sunday, February 12, marks the biggest sporting event of the year - the sport of Super Bowl advertising. Who will come out as winners and who will have to go back to the drawing board to figure out where their advertising went wrong? And,…
large group of people to show how language evolves

Adapt to the Evolution of Language to Connect with Your Audience

,
Language is ever-evolving as is how we use language, especially due to technology.  As technology advances, so does the communication gap between generations. From Baby Boomers to Gen Z, each generation uses language differently. That…
arrow bouncing down stacks of coins to show recession

Marketing During a Downturn: How Your Business Can Communicate Amidst a Looming Recession   

,
I come to you today with advice I don’t want to give: How to market and communicate about your business during a looming recession.As we approach the new year, our country is also expecting an economic downturn that’s anticipated to impact…
blocks showing 2023 is loading

Top 2023 Marketing Trends

,
With 2022 almost in our rearview mirror, at Chartwell Agency, we’ve been thinking a lot about the year ahead and what the top marketing trends will be in 2023. We don’t have a magic crystal ball, but we do have the experience of working…