marketing plan

Plan Your Work and Work Your [Marketing] Plan

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We’ve all heard the saying “plan your work and work your plan,” and you have likely applied the principle to your personal or professional life in one way or another.  It’s a familiar phrase that many consider an important life skill.…
launching marketing campaign

Five Strategies for Launching your Marketing Campaign

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A marketing campaign is a specific strategy designed to meet a specific marketing goal. In some cases, campaigns are developed for broader initiatives such as driving more sales. Sometimes they are developed for narrower purposes such as building…
Advertising

Advertising Tips to Help You Hit the Ground Running

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Every day I work with organizations to help reach their target audiences through a variety of marketing and public relations initiatives. From strategic planning to pitching story ideas to the media and from heading up a website…

Chartwell Agency Wins AAF Northern Illinois 2019 ADDYs Best of Show

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Firm Also Wins Six Additional Awards for Marketing Excellence  Chartwell Agency recently garnered the Best of Show at the American Advertising Federation (AAF) Northern Illinois’s 2019 American Advertising Awards, the ADDYs, for advertising…

Top Takeaways for Winning Marketing Plays

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The Super Bowl is always a hot topic here at Chartwell. Not for what did or did not happen during the game but for the commercials. We’ll save the discussion of the halftime show for another time. We all have our favorites and the ones that…

Corporate Activism in Marketing – Civic Responsibility or Big Gamble?

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There’s no doubt that brands today leverage an amazing amount of power. Their willingness to spend big dollars for the opportunity to present the public with their messages means they eat up a lot of our impression bandwidth. We click on…
marketing trends 2018

Top Marketing Trends in 2018

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At Chartwell Agency, we have the awesome privilege of working with some pretty amazing clients. And the clients we partnered with in 2018 are no exception. From healthcare to financial and education to professional services, we’ve been able…
target audience

Target Audience: Make Sure You’re Hitting the Bullseye

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When marketing your organization, it’s important to have a strategy for your marketing audience – both who they are and where they’re located. The best approach is to have a multi-platform strategy that reaches your target audience on…
differentiators

Don’t silence your differentiators

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It’s not often a commercial makes me laugh, rewind and encourage others to watch. That’s exactly what happened when I saw this ad for the Google Pixel 3, the company’s latest phone model. The ad features several shots of people trying…
logo

Logo a-go-go

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Do you have a new company or product, or is your current brand looking a little less than stellar? We have clients that come to us for a variety of design needs and often it is to develop or “fix” their brand image. Too often, a brand is…