recession marketing

Marketing Into – and Through – a Recession

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There has been much talk recently by academics, financial experts and politicians about a possible recession in the not-too-distance future. If you experienced the past recession and its impact on marketing dollars – or lack thereof – you…

You Had Me at Pumpkin Spice

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I love Fall. It’s my jam. Apples, gourds, orange, brown, I live to decorate around it. I leave summer to the people with no sweat glands. Give me crisp, cool air; my favorite cardigan; the crunch of leaves under foot, and dare I say it……

Get real about your messaging

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It’s time for another advertising appreciation blog, this time courtesy of Coors Light. I instantly fell in love with one of the company’s most recent commercials titled, “The Official Beer of Being Done Wearing a Bra.” The commercial…

Back-to-School Social Media Marketing Tips

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Having worked with a variety of clients in the education industry, we know that back-to-school is a fun and exciting time, but also a busy and sometimes stressful time of year. From elementary school to higher education and in both public and…

What do conferences lead to? Think beyond the leads

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Conferences are expensive and require time away, that’s without a doubt. You also need to maximize the return on your dollar. So, if you’re going to spend time and money away, you’d best come back with some potential new business. However,…
Marketing campaigns

Plan, Implement, Assess: Your “Mini” Guide to Marketing Campaigns

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Marketing campaigns if planned and implemented effectively can make a real difference for your organization whether you are trying to attract new customers or roll out a new service line. Defined as a “typical course of action to promote…
trust

Building Trust is Worth the Investment

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In today’s world, trust is something that organizations are seeking to gain from their audience. For a brand, it can mean big dollars in customer engagement and loyalty. Customers who trust a brand are more likely to invest in new products,…

Take the Time for a Mid-Year Marketing Checkup

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Each year around this time it happens.  We say to ourselves – and others – where did the time go? How could it possibly be halfway through the calendar year already. Yet it is. And here we are. At Chartwell Agency, this is the time of…
print

Don’t Forget Print!

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It’s the season of events and you need a way to promote and communicate. In today’s world, we tend to create, send and manage a lot of events in the digital world. It’s easy, convenient, and seemingly cost effective. It’s great for things…
your message

Inconsistent Messaging Costs Money

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If a client asked about your message, would your CEO give a similar answer as a front-line person? Not necessarily word for word but would the gist of it be the same? Would everyone at the front desk even give a similar answer? If the answer…