healthcare marketing

Healthcare Marketing FAQs: COVID Edition

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Our last Chartwell Agency Lunch Bites webinar focused on answering many common questions we received throughout the series, but also on questions we have heard from clients and colleagues around how to manage marketing during the COVID-19 pandemic.…
marketing takeaways

Marketing Takeaways from a Webinar Superfan

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As the chat room moderator for our Lunch Bites series, I had a front-row seat for the last five weeks as we dove into dealing with the coronavirus pandemic, its effects on marketing organizations, and how we can all plan for the future. These…

Post-COVID-19 Marketing: A Paradigm Shift in Approach

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With more than 40 days of stay-at-home orders under our belt for most of the country, and a majority of businesses either closed – or at the very least, doing business in a new way – clouds are beginning to shift from “how to conduct…

Chartwell Agency Completes Marketing Campaign Videos for Wyoming-Based Meridian Trust Federal Credit Union

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Chartwell Agency recently completed marketing campaign videos for Meridian Trust Federal Credit Union, a credit union with 11 locations in Wyoming and Colorado. Chartwell Agency developed the “What Matters Most” video campaign sharing…
customer journey

Developing Your Customer Journey with Conversation Hearts

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Popular during February, Conversation Hearts are crunchy, chalky, colorful heart-shaped candies people either love or hate. Each heart is stamped with a short, sometimes witty, message or saying that has evolved with the generations and technology…
campaign

Authenticity, Adaptability and Activism: Three Takeaways from This Year’s Super Bowl Commercials

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If you step into the Chartwell office the morning following the Super Bowl, you’ll never fail to hear a discussion about the hits and misses in the highly anticipated commercials that come with the big game. At $5.6 million for a 30-second…

Important Lessons About Healthcare Marketing Learned at the Thanksgiving Table

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It’s that time of year again – when families gather, dishes are passed, stories are told (or retold), and we take a moment to connect around the table with those we love. It’s also the time of year when organizations are making plans and…

Learn About and Listen to Your Audience

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Patience is an overlooked virtue in the world of marketing and communications. I know that’s not a popular sentiment, especially in our fast-paced, mobile-first, Google-everything world. Are you one of the people checking your smartphone…
marketing strategies were like Halloween candy

If Your Marketing Strategies Were Halloween Candy

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Halloween means different things to different people. To some, Halloween is about costumes and scary yard displays. To others, it may mean carving pumpkins and haunted houses. To me, it’s about candy. It’s about the only time of year…

Research Now to Avoid Headaches Later

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“An ounce of prevention is worth a pound of cure.” Benjamin Franklin Developing and creating a marketing campaign can be a very time-consuming and expensive process. They can be months or years in the making and can carry large budgets…