Chartwell Agency Develops Brand Refresh and Website Redesign for Discovery Center Museum

Chartwell Agency, an award-winning marketing firm based in northern Illinois, developed a comprehensive brand and website for Discovery Center Museum. 

For over 40 years, Discovery Center Museum has been a top destination for families, offering an interactive space for exploring STEM (Science, Technology, Engineering, and Math), art, and more.

Chartwell Agency refreshed the museum’s logo, ensuring it reinforced the excitement and fun at the heart of its mission. The new design reflects the museum’s commitment to playful learning and community engagement. The redesigned website was built with a mobile-first approach to cater to modern family needs, streamlining the navigation and improving access to key information, including exhibits, events, and programs.

An SEO audit guided the content strategy to improve organic rankings and visibility, ensuring the site reached a broader audience. With an intuitive, user-friendly design, the website now serves as an essential resource for families planning their visits while allowing the museum staff to easily manage and update content.

The refreshed brand and website reflect Discovery Center Museum’s ongoing commitment to inspiring learning and fostering curiosity in children, making it easier for families to explore and enjoy the museum’s many offerings.

Chartwell Agency specializes in creating impactful brands and innovative websites that drive meaningful business results. Combining customer research with powerful messaging, vibrant design, and a strong brand identity, the agency crafts unique brands and lead-generating websites that set clients apart from their competition.