Chartwell Agency Develops Video for Edgebrook Dermatology
Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently developed a video for Edgebrook Dermatology to help increase awareness of the clinic’s medical and aesthetic services and help drive volume.
Edgebrook Dermatology has been providing medical and cosmetic skincare to the Rockford region for more than 30 years. Its team of medical professionals are passionate about helping patients to repair, restore and revitalize their skin. From Botox ® and chemical peels to dermatology and laser hair removal, Edgebrook Dermatology offers a full suite of skincare services.
Chartwell Agency worked with Edgebrook Dermatology to develop a video to be utilized in the clinic’s targeted digital marketing campaign. The organization needed a video for Connected TV (CTV) to engage with its audience by showcasing its specialties, positioning its care providers as topical experts and sharing interactions with its highly satisfied patients.
The firm managed all aspects of the video production including preproduction/planning, scripting, storyboarding, branded motion graphics, music and sound licensing, videography and editing. The final 30-second video incorporated original footage from the clinic featuring the Edgebrook Dermatology care team as well as a voiceover sharing details about the services offered by the clinic and the exceptional care its patients receive. The short video ended with a strong call to action incorporating a skincare offer and QR code for easy website and appointment access.
The CTV campaign was recently launched and served 50,000 impressions with a 98.67% video completion rate in three months. Additionally, the client noted that it was the most-viewed social post they’ve made when using a video file.
Chartwell Agency specializes in creating both long and short form videos that tell compelling stories with innovative visuals and videography that draw in audiences. Chartwell Agency’s video capabilities include anything from vlogs to television commercials and digital and social ads to internal and external training videos. The firm offers extensive video services including casting, scripting, onsite production, art direction, interviews, lighting, sound, videography, digital editing, motion graphics and voiceover.
