Chartwell Agency Receives Five MarCom Awards for Marketing and Communication

Chartwell Agency recently received five MarCom Awards for excellence in marketing and communication.

The MarCom Awards honor excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals. MarCom is one of the largest, most reputable creative competitions in the world. The awards are administered by the Association of Marketing and Communication Professionals (AMCP), an organization whose mission is to support the efforts of marketing and communication professionals who contribute to public service and charitable organizations.

Chartwell Agency was recognized by the MarCom Awards earning platinum, gold, and honorable mention awards. The firm received the following recognitions:  

Platinum:

• SwedishAmerican Health Foundation (SAHF) Website: Chartwell oversaw a comprehensive website design to honor the legacy and innovation of SwedishAmerican while shaping the future-focused narrative of UW Health. The website was built to engage with current and prospective donors, influencers, and community members by sharing information on health system investments and how the donations impact real people. The site leveraged and further explored applications for the new brand, coupled with strong imagery and calls to action.

Gold:

• Boone County Transit (BCT) Branding: Chartwell partnered with Boone County Transit to develop a comprehensive communications plan and build a cohesive brand that effectively communicates BCT’s services, rates, and community impact. Chartwell crafted a new logo and brand model based on brand analysis research within the community. The rebranding initiative sparked interest and enhanced engagement among stakeholders, fostering a sense of pride and belonging within the community.

• Rockford Area Habitat for Humanity 35^th Anniversary Video: To ensure excitement, consistency and year-long visibility, Chartwell Agency developed a video to showcase and bridge the gap of where Habitat for Humanity has helped, where it is now, and what the future holds for the organization and the community it serves. The video highlights the building process and shares emotional stories from volunteers, partners, and families showcasing the importance of community support.

Honorable Mention:  

• SwedishAmerican Health Foundation (SAHF) Branding: Chartwell partnered with SAHF to create a new branding message that connected the strengths and traditions of its parent brands, SAHS and UW Health. Chartwell collaborated with key stakeholders to develop a brand message that clarifies the value and purpose of SAHF. The firm developed a logo, color palette, and brand standard that pay homage to the past and the new blending of the future.

• Crusader Community Health Website: Chartwell worked with Crusader Community Health to develop a website redesign strategy that helped the organization reflect its values, streamline user experience, and enhance accessibility for website visitors. The redesigned website exemplifies Crusader’s commitment to excellence, accessibility, and patient-centered care. With its intuitive user experience, streamlined navigation, and mobile responsiveness, the website has become a valuable resource for patients, providers, and the community at large.