Chartwell Agency Receives Three Viddy Awards
Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently received three Viddy Awards from the Association of Marketing and Communication Professionals.
Now in its 29th year, Viddy is one of the oldest, largest and most respected awards programs in the video industry. The program recognizes excellence in the way video is created, produced and delivered and received more than 50,000 entries from over 100 countries.
Chartwell Agency was recognized by Viddy in the platinum, gold and honorable mention categories. The firm received the following recognitions:
Platinum:
- Rockford University Horizon Grant Campaign: Chartwell Agency partnered with Rockford University to launch an integrated campaign promoting the Horizon Grant, offering students the opportunity to attend for $5,000 a year for up to four years. Utilizing expertise in education marketing, the firm developed a comprehensive strategy including a 30-second commercial. The scalable concept, featuring school branding, vibrant stock video and compelling messaging, effectively engaged prospective students and families, driving interest in the Horizon Grant program. Strong and bold headlines and a call to action were included to grab the audience’s attention and encourage them to click through to the Horizon grant landing page for more information.
Gold:
- Edgebrook Dermatology Video: Chartwell Agency worked with Edgebrook Dermatology to develop a video to be utilized in the clinic’s targeted digital marketing campaign. The organization needed a video for Connected TV (CTV) to engage with its audience by showcasing its specialties, positioning its care providers as topical experts and sharing interactions with its highly satisfied patients. The 30-second video incorporated original footage from the clinic featuring the Edgebrook Dermatology care team as well as a voiceover sharing details about the services offered by the clinic and the exceptional care its patients receive. The short video ended with a strong call to action incorporating a skincare offer and QR code for easy website and appointment access.
Honorable Mention:
- Chartwell Agency Digital Sizzle Reel: Chartwell Agency produced a dynamic 30-second sizzle reel to showcase its new digital service offerings following the acquisition of a national digital firm. Designed for the agency’s website and social media platforms, the video prominently featured Chartwell Agency’s branding, captivating stock footage, bold headlines, and a compelling call to action to engage and connect with the audience.
Chartwell Agency specializes in creating both long- and short-form videos that tell compelling stories with innovative visuals and videography that draw in audiences. Chartwell Agency’s video capabilities include vlogs to television commercials and digital and social ads to internal and external training videos. The firm offers extensive video services including casting, scripting, onsite production, art direction, interviews, lighting, sound, videography, digital editing, motion graphics, and voiceover.
