Insights from a Recent Website Redesign
There is more to website redesign than good looks. The construction of your website has to be innovative, be held to the latest SEO standards, with impactful messaging, and have rock-solid functionality. When designing a website, you must become an expert in the industry, create a design that is relevant to the viewer, and make sure that the site functions as it should. Websites only have an average of three seconds to get the message across to their target audience. At Chartwell, we put all of this into action for an impactful website redesign that engages key audiences with relevant information. Following we’ll share insight about a recent website redesign we completed for a proven leader in the aerospace industry.
The Client: Ingenium Aerospace
We were honored when an aerospace company that manufactures components for the world’s most advanced vehicles on land, sea, air, and space approached Chartwell Agency for their website redesign. They wanted a website that would mirror the high performance of their products and we were excited to deliver. Ingenium Aerospace is an industry leader in the manufacturing of rotating and actuating components for military and commercial vehicles. Ingenium Aerospace is a global company that has built a network of world-class suppliers that all contribute to their cutting-edge products. The company has an extensive list of aerospace industry accreditations and certifications. Like Ingenium, our team understands that any high-functioning product starts with an exhaustive amount of research.
Research
To meet Ingenium’s’ website design goals, our team became actuation and rotation aerospace experts. Doing the necessary research work before the design concept comes together is critical to our information-forward design approach. The content drives the design, not the other way around. You can see examples of this concept used on Ingenium’s website and across our wide-ranging website design portfolio. After we have all of the research and data analysis complete, we dig into a project’s website design.
Design
Chartwell is unique in the industry because our team of award-winning content strategists develop impactful messaging for your project, and with our in-house design team, your website design becomes part of our highly collaborative environment. The Ingenium Aerospace website design is a perfect example of how our results-focused process leads to a content strategy that creates a supreme user experience with a brand identity that moves seamlessly through the website. You are greeted on the home page with an in-house developed wireframe video of the most advanced jetfighter in the world perfectly illustrating their mission. Its website design reflects Ingenium’s core values of excellence, teamwork, integrity, and respect. At Chartwell, we understand that their website design must be just as high functioning as it is beautiful.
Functionality
We treated the functionality of Ingenium’s website with the same importance and focus as its design. We understand the effects of SEO on our customers’ website redesign goals. We craft copy that improves the quality and quantity of visitors to your website. We create content that is interesting, insightful, and impactful. The functionality of the Ingenium site is not as heavy of a lift as other website redesigns we have completed but what they do have needs to function properly.
If you are seeking insight of how to make your organization stand out from competition, contact Chartwell Agency to gain traction with your website redesign.
