Ready to Learn Campaign

The Ready to Learn initiative is unique because it has three target audiences: families, the business community, and volunteers/stakeholders. Chartwell implemented an integrated four-prong approach to assist the organization in developing a consistent message while working to reach a variety of audiences through:

• Strategic Facilitation & Message Development: Chartwell oversaw the strategic facilitation and message development to give Alignment Rockford a strong, shared vision and corresponding message. We brought together key representatives and community leaders to help identify targeted audiences and message points to share.
• Message Training: Chartwell provided message training to all committee members, especially those responsible for community outreach. This provided those charged with community outreach the understanding for how and comfort in staying “on message” throughout all their interactions
• Marketing Campaign Creative and Rollout: Based on the messaging, Chartwell developed a creative marketing campaign which serves as the creative umbrella under which all marketing efforts are consistently produced. We also provided recommendations for a campaign rollout strategy within a communications plan for maximum effectiveness.
• Integrated Communications Plan (ICP): An ICP was designed to provide an actionable strategy for Alignment Rockford with tactics to implement throughout the year to deliver information to the families and neighborhoods being targeted. The plan provides guidance on media relations, public relations, marketing strategies, social media strategies, and digital and traditional advertising.