Economic Development Kits

Leveraging its expertise in economic development marketing, Chartwell Agency partnered with BioForward Wisconsin to determine the main messages and topics to be included in the kits that would appeal to each individual audience and position the state as a robust and comprehensive biohealth cluster.

Chartwell Agency then developed the content for each piece, which was written to tell the story of Wisconsin’s success as a global biohealth leader by summarizing key points and themes from the overall report in a way that would inspire and springboard the reader to use the information to support their own organization’s goals and objectives.

Additionally, the firm executed the graphic design for the project. For a streamlined look and feel, Chartwell developed a consistent template to be used throughout the series of kits leveraging BioForward’s brand and design elements. Original infographics and other illustrations were used to share data and critical messages. Stock photography also was used throughout to add a human component to the piece and help connect with readers. The final kits ranged from 10-12 pages and helped BioForward Wisconsin share the information from the original 48-page report.