35th Anniversary Video

Client
Rockford Area Habitat for Humanity

Industry
Nonprofit

Our Expertise:
Video Production
Content Development
Graphic Design

Rockford Area Habitat for Humanity is dedicated to enhancing lives through improved housing opportunities. The nonprofit organization builds simple, decent, affordable homes to be sold to families currently living in substandard housing.

This year, the organization celebrated and commemorated its 35th anniversary. To honor the milestone, Rockford Area Habitat for Humanity wanted to share positive stories about the organization’s impact and the importance of safe and affordable housing in the community while using the anniversary as a platform to connect with donors, influencers, partners, and other key audiences important to its mission.

Solution

To ensure excitement, consistency and year-long visibility, Chartwell Agency was hired to develop a suite of materials for Rockford Area Habitat for Humanity’s 35th anniversary including a video to showcase and bridge the gap of where Habitat for Humanity has helped, where it is now, and what the future holds for the organization and the community it serves.

The goal of the video was to connect emotionally with viewers and pull at heartstrings to entice and encourage individuals to support the future growth of Habitat for Humanity through monetary donations and dedicated time. To do that, Chartwell Agency developed a video with vibrant b-roll of volunteers at build sites and homeowners at their home groundbreakings and emotional interviews with volunteers, partners, and homeowners. The script was designed to share the stories of how Habitat is not just building brick and mortar homes but providing safe and affordable housing for families and ultimately building a stronger community.

The six-minute video was shown at the organization’s 35th anniversary celebration, “Hard Hats and High Heels,” to almost 300 attendees, displayed on the organization’s website, shared through its social media platforms, and will continue to be used throughout the year to visually share the story of the organization’s impact.

“Can I just tell you how much I love the final product? Your team is incredible! I’ve never been so proud of something in my entire career here!”

– Keri Asevedo, Rockford Area Habitat for Humanity’s executive director

Outcome

Leveraging its expertise in storytelling and videography, Chartwell Agency was able to help Rockford Area Habitat for Humanity:

Show footage to highlight the building process, partnerships that make the mission possible, impact on families and potential for growth.
Share emotional stories from volunteers, partners and families who have been a part of the organization over the last 35 years.
Tell its story to potential donors, volunteers and community members in a compelling way and ask for their support in the future.
Collect valuable b-roll that can be used for other short videos and marketing efforts.
Chartwell Agency specializes in creating both long- and short-format videos that tell compelling stories with innovative visuals and videography that draw in audiences.

Chartwell Agency’s video capabilities include anything from vlogs to television commercials and digital and social ads to internal and external training videos. The firm offers extensive video services including casting, scripting, onsite production, art direction, interviews, lighting, sound, videography, digital editing, motion graphics, and voiceover.