Integrated Marketing Campaign

The multi-pronged approach developed by Chartwell Agency met and exceeded NIVC’s and GVC’s initial goals. Leveraging the strategies outlined, the clinic staff has been able to share an authentic and consistent message to patients and non-patients, as well as gain further exposure, trust and credibility through various marketing activities in the Rockford, Geneva and Sycamore markets. The campaign was honored with an ADDY Award for one of the region’s best integrated campaigns.

Creating an Inspiring Concept

The Get a Leg Up on Life integrated advertising campaign is meant to be inspirational and aspirational in nature. More than a cosmetic concern, vein issues impact quality of life. This campaign encourages patients – men, women, young and old – to identify with the strong imagery of people enjoying their everyday lives. To appeal to a broad demographic, the campaign translates to all levels of activity and fitness, including hiking, gardening, playing with a child and simply carrying a laundry basket upstairs – all without pain.

The commercial spots, which included real patient input, clearly connect pain-free legs to every facet of life by linking five scenes that transition seamlessly from one activity to another, just as someone free of pain would navigate his/her day.